Web Page Promotion
Ideas, Gimmicks, & Issues of Quality
compiled by Robert L. Seltman
from a variety of web and print sources

To understand better web site promotion, register your web pages at search engines. There are commercial operations which will do this for you, or you can just play around here, by registering to a wide variety of search engines. Try it and get a better feel for the web.

Notice how different search engines approach the URL registering process. Try to analyze the audience each engine has targeted by what they offer on their index page (usually the first page you see when you access through the front door).

Study their style. Portals often represent the cutting edge of web promotion. The way these sophisticated web companies communicate with their audience can help you define your own strategies. Follow these 20 steps as an introduction to successful self promotion. Have fun.

You can submit a site by visiting the Open Directory Project finding the appropriate sub-category, and following the Add URL link at the top of the page.

Add Me, FREE Website Promotion! "add me service" is an example of a company that registers your pages for you, in this case for free [Perhaps they are selling your e-mail address to advertisers or using your name as part of their readership list to show potential advertiser clients, see the warning by Robin Miller further on in this article].
Here is What U Seek's site. There are many lesser known search engines. Many are upstarts that disappear over night, while others go on to being profitable portals. Watch this process and try and learn from others, to save yourself the trouble of making the same mistakes.

Join Nerd World another specialty engine.
Is this your target audience? I can not emphasize enough the importance of knowing your audience. This is what is achieved by marketing research or the ancient Greek adage of "Know Thy Self".

Next visit the big boys, the celebrities in the search engine industry Suggest a Site at Yahoo! From Standford to Billions in a few years, is this your plan as well?
Google is another popular search engine used by professional researchers.Lycos' add URL and Affiliate Program.

Link to Northern Light also Thunderstone

LookSmart - Submit
Have you a better picture now of what words define each of your web pages? Do not advertise for services you can not provide, but instead target the exact community that will be most pleased by your site. Updating is something which should become a regular part of your self promotion schedule. Keeping your pages relevant and updated to encourage revisits (hits) by your clientele is no easy task.
Do you know who your audience actually is? What do they want in a web page?
Are they looking for FREE downloads, information, stimulation, products?